Shopping Bag

0 item(s) in cart/ total: $0    view cart
Affinity  -  Beyond Branding
Affinity - Beyond Branding

Affinity - Beyond Branding

by Martin Goldfarb

Your Price: $22.50
In Stock.

Product ID:31569

Language

English

Publisher

Rupa

ISBN

9788129118820 - Year: 2011 - Pages: 300

Binding

Paperback

Martin Goldfarb
Shipping Note: This item usually arrives at your doorstep in 10-15 days

Author: Martin Goldfarb
Howard Aster/
Publisher: Rupa
Year: 2011
Language: English
Pages: 300
ISBN/UPC (if available): 9788129118820

Description

Affinity is a new concept: a new way of thinking. This book examines cultural consumer anthropology. It is about observing and understanding consumer behavior and influencing that behavior.

Affinity is all about culture and the way we live; about the artifacts around us and how we feel or associate with them. It is the re-connection between business and the street, between the storyteller and the listener. Storytelling is fundamental to creating affinity and leadership in our society.

Brands come and go and try to re-create themselves. Good brands attach themselves and propagate values that are enduring. They can outlast the many economic cycles that are part of social transformation. Affinity is the result of an effective branding process. It is the key to understanding consumer choice in the 21st century!

Related Items

Recently Viewed Items