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Author: Satindra Sen
ISBN/UPC (if available): 9789385436147
India's outsourcing journey began, believe it or not, on the back of an elephant. As it stood, elegantly sashaying its tail in the porch of the New Delhi office of a foreign bank, it was blissfully unaware of the chain of events that it was about to unleash. Satindra Sen who was a part of the journey that began with an elephant and continues, to this day.
In offices across the world using means of transport that are far more sophisticated and advanced writes about the unique set of people and events that came together to set up an industry that goes by many names. But we know it as the BPO circus.
"A really engrossing read … Satindra has in his own inimitable style charted out his experience over many years of hard work and combined it with the journey of ITES right from its birth to what it is today in a simple and humane manner. I loved the subtle humour that runs through the entire book in explaining complex issues as well as what would have been some difficult and heart stopping experiences."
== S. Varadarajan, Head HR and Corporate Affairs, Vistara Airlines.
"A true story of a social transformation - triggered and accelerated by the emergence of an 'unknown' global service possibility. An economic force made real by the energy, hunger and drive in the 'unknown' young work force of India. It all comes alive and sparkles with Satindra's wit, humor and candid expression!"
== Kush Kamra, Senior Vice President - GSS & Chairman & MD - GOSC, Metlife.
"Current, relevant and with a level of curiosity that's gripping and infectious, Satindra's attempt at dealing with the lives of those involved in India's fascinating BPO and ITES industry is a success! I'm hooked!"
== Sameer Bhandari, Client Executive & VP-2, Healthcare, EXL Service Inc., Austin, Texas Area.
Prologue: Learning to Fly an Elephant
Through the looking glass
The army rides out
Inside Small Town America
Burning Pizzas and Tikka Masala in ‘Merica
Terror Attacks and Americans in India
Big fish in a big pond
Underwater cables, sharks and ships
Tanks in the lobby and Indian take-overs