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Author: V Padmanand
P C Jain/
Publisher: Sage Publications
ISBN/UPC (if available): 0761993525
An excellent guide for entrepreneurs who want to set up businesses in India, especially non-resident Indians who wish to return to the country.
In this insightful book, authors explore the complexities of how entrepreneurs perceive opportunities in this 'imperfect ' marketplace, why they take risks, what skills and competencies enable them to survive, the various problems they are confronted with, and what drives them to take up new challenges.
Divided into four parts, the book first introduces the reader to the Indian industrial environment and highlights its attractiveness in spite of its imperfections. Parts two and three present case studies of 'returned' non-resident Indian, emphasizing the problems they had to confront as also the means they adopted to prevail and thrive. The concluding part summarizes the experiences of all the players in the Indian market place - be they Indians, foreign companies or returned non-resident Indians - and draws useful lessons for new entrepreneurs.
Written in an extremely readable and narrative style, this absorbing book will be of immense interest to both existing and aspiring entrepreneurs.
V Padmanand, an economist and management professional, is currently on the Faculty of the Entrepreneurship Development Institute of India, Ahmedabad.
P C Jain has been a senior faculty at the EDII, Ahmedabad, and specializes in business polity and strategic management. He is presently associated with the Sri Ram College of Commerce, University of Delhi.
A Snapshot of A Third-World Industrial 'Superpower'
Global Players Eye the Market of the Next Millennium
Non-Resident Indians and their Demands
Indians Who Believe in themselves and in Breaking even
The Patriotic NRI and other Fables : One for the Policy Maker
Free-Wheeling on the Dilemma of the Nostalgic NRI, and an end to contradiction
Never Say Dieà.In the Bad Old Days
Trouble with Reform!
Institutional Incentives Vs. Business Sense
the Indian Business Environment : Phenomenal Potential for Exponential Growthà.With the right strategy!
A 'Safe' entry stratagem
RNRI Proposed by NRIs
The Lucre of Business
Back to One's Hearth
Innovation is the name of the game
Business in India : A Piece of Cake for the Second-Generation Entrepreneur
Business in the Blood
Service, to Avoid Bureaucracy and Reduce Financial Risk
Monitoring Recession, Proactive Reactions and Self-Check Mechanisms
Enough of Gamesà.It is War between And within Scales
Those with a never-say-die attitude
Doing Business in India : A Corollary to the 'Return to India' Decision
The 'HOW' Question of Opportunity Identification
The 'How' Question of Market Entry
A Comedy of Errors and the Tragedy of the Environment!
RNRI Entrepreneurship in a Nutshell : Hard Ones CrackàBusiness!
The 'HOW' Question of doing business in India
Policy and RNRI Entrepreneurship
About the Author