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IdeaWise - How to Transform Your Ideas into Tomorrow's Innovations
IdeaWise - How to Transform Your Ideas into Tomorrow's Innovations

IdeaWise - How to Transform Your Ideas into Tomorrow's Innovations

by Steve Rivkin

Your Price: $24.35
In Stock.

Product ID:11197

Language

English

Publisher

East West Books

ISBN

8186852891 - Year: N/A - Pages: 231

Binding

Paperback

Steve Rivkin
Shipping Note: This item usually arrives at your doorstep in 10-15 days

Author: Steve Rivkin
Fraser Seitel/
Publisher: East West Books
Year: N/A
Language: English
Pages: 231
ISBN/UPC (if available): 8186852891

Description

Innovation is a critical factor in business success today. However, companies can often find themselves stuck when trying to come up with a truly new idea. What they don’t realize- and what this book reveals – is that it’s not necessary to reinvent the wheel or hire a high-priced consultant to be truly innovative.

Instead, you need to learn that the most creative and dynamic ideas are already there, just waiting for you to adapt them to your needs. It’s called becoming IdeaWise.

Steve Rivkin and Fraser Seitel demystify the creation of great new innovations in IdeaWise, showing you how to foster fresh thinking that solves problems and propels business. They demonstrate how to borrow an existing idea and manipulate it in inventive ways to produce new products and business solutions. Inside, you’ll find easy-to-understand methods that prove that a subtle twist on an idea can make a huge impact on business.

And you’ll explore the three major process steps that will make you IdeaWise:

How to work most effectively by yourself on new ideas

How to work most effectively on new ideas in a group setting

How to begin evaluating your ideas.

Contents

Introduction

CHAPTER I
But, I’m Not Creative

CHAPTER II
Don’t Buy the Idea Industry’s Blather

CHAPTER III
Seek and Ye Shall Find

CHAPTER IV
Thomas Edison Was Right

CHAPTER V
What Could You Substitute?

CHAPTER VI
What Could You Combine?

CHAPTER VII
What Could You Magnify or Minimize?

CHAPTER VIII
What Else Could It Be?

CHAPTER IX
What Could You Eliminate?

CHAPTER X
What Could You Reverse?

CHAPTER XI
What Could You Bring Back?

CHAPTER XII
Generate First, Judge Later

CHAPTER XIII
One Final Word: Cojones

Index

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