Author: Steve RivkinFraser Seitel/Publisher: East West BooksYear: N/ALanguage: EnglishPages: 231ISBN/UPC (if available): 8186852891
Innovation is a critical factor in business success today. However, companies can often find themselves stuck when trying to come up with a truly new idea. What they don’t realize- and what this book reveals – is that it’s not necessary to reinvent the wheel or hire a high-priced consultant to be truly innovative. Instead, you need to learn that the most creative and dynamic ideas are already there, just waiting for you to adapt them to your needs. It’s called becoming IdeaWise.Steve Rivkin and Fraser Seitel demystify the creation of great new innovations in IdeaWise, showing you how to foster fresh thinking that solves problems and propels business. They demonstrate how to borrow an existing idea and manipulate it in inventive ways to produce new products and business solutions. Inside, you’ll find easy-to-understand methods that prove that a subtle twist on an idea can make a huge impact on business.And you’ll explore the three major process steps that will make you IdeaWise:How to work most effectively by yourself on new ideasHow to work most effectively on new ideas in a group setting How to begin evaluating your ideas.
IntroductionCHAPTER IBut, I’m Not CreativeCHAPTER IIDon’t Buy the Idea Industry’s BlatherCHAPTER IIISeek and Ye Shall FindCHAPTER IVThomas Edison Was RightCHAPTER VWhat Could You Substitute?CHAPTER VIWhat Could You Combine?CHAPTER VIIWhat Could You Magnify or Minimize?CHAPTER VIIIWhat Else Could It Be?CHAPTER IXWhat Could You Eliminate?CHAPTER XWhat Could You Reverse?CHAPTER XIWhat Could You Bring Back?CHAPTER XIIGenerate First, Judge LaterCHAPTER XIIIOne Final Word: CojonesIndex