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It Happened In India - The Story of Pantaloons, Big Bazar, Cent4ral and the Great Indian Consumer
It Happened In India - The Story of Pantaloons, Big Bazar, Cent4ral and the Great Indian Consumer

It Happened In India - The Story of Pantaloons, Big Bazar, Cent4ral and the Great Indian Consumer

by Kishore Biyani

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Product ID:22478

Language

English

Publisher

Rupa

ISBN

8129111373 - Year: 2007 - Pages: 268

Binding

Paperback

Kishore Biyani

Author: Kishore Biyani
Dipayan Baishya/
Publisher: Rupa
Year: 2007
Language: English
Pages: 268
ISBN/UPC (if available): 8129111373

Description

Blue-blooded entrepreneurs could not stand his cheek, conventional managers were baffled by his business logic, and his own colleagues were aghast at his recklessness. A maverick of the industry, Kishore Biyani followed his nose, cashed in on the latent opportunities of the booming Indian consumer market, and transformed the retailing business in India with the 'bania-company' that even hardcore punters at Dalal Street had been afraid to touch!

One of the most versatile entrepreneurs, Kishore Biyani has played many roles - a trader, a failed film maker, a dance festival organizer and an innovative retailer - on his way from being an iconoclast to being a leader in the pre-defined game of bulls and bears.

"It Happened in India" tracks the story of this irreverent entrepreneur, who wrote his very own success story based on the firm belief in exploring the Indian way of business, an uncanny insight into the mind of Indian consumer and a simple philosophy - Rewrite Rules, Retain Values

Contents

Acknowledgements

Foreword


Made in India

Built from Scratch

Defying the Odds

The New, New Thing

For God, Country & Big Bazaar

Bollywood Calling

Business @ the Speed of thought

The Pantaloon Way

The Business of Life

Who Says Elephants Can’t Dance?


Epilogue

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