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Simplify - How the Best Businesses in the World Succeed
Simplify - How the Best Businesses in the World Succeed

Simplify - How the Best Businesses in the World Succeed

by Richard Koch

Your Price: $34.95
In Stock.

Product ID:34361

Language

English

Publisher

Hachette

ISBN

9780349411842 - Year: 2016 - Pages: 305

Binding

Paperback

Richard Koch
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Author: Richard Koch
Greg Lockwood/
Publisher: Hachette
Year: 2016
Language: English
Pages: 305
ISBN/UPC (if available): 9780349411842

Description

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.

Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies as diverse as IKEA, the Boston Consulting Group, Honda and Uber: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market.

How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyze any company's potential to simplify, and enrich the world.

Contents

Contents

Preface by Richard Koch
Preface by Greg Lockwood
The Secret Is Out!

PART ONE: GREAT SIMPLIFIERS
1 The Man Who Democratized Travel
2 The Billionaire Who Travels by Bus
3 The Assembly Line of Food
4 Victory over Big Brother: The Real Story of 1984
5 The Strategy Simplifiers
6 Taxi! The Brave New World of Apps
7 The Two Strategies and Their Trade-offs

PART TWO: HOW TO SIMPLIFY
8 Which Type of Simplifier Will You Be?
9 How to Proposition-Simplify
10 How to Price-Simplify I: Product Redesign
11 How to Price-Simplify II: Business System Redesign and Scale Up

PART THREE: SAVE THE DINOSAURS?
12 Do They Need Saving?
13 The Weakness of Strong Firms: Five Bad Reasons Why Managers Don't Simplify
14 How Market Leaders Can Simplify without Tears

PART FOUR: THE REWARDS OF SIMPLIFYING
15 Does Price-Simplifying Pay?
16 Does Proposition-Simplifying Pay?
17 The Success of Simplifying: An Archaeological Dig
18 The Limitations, Power and Glory of Simplifying

The Next Steps for Entrepreneurs and Corporate CEOs
Endnotes
Acknowledgements
Index

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