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Storm the Norm - Untold Stories of 20 Brands That Did It Best
Storm the Norm - Untold Stories of 20 Brands That Did It Best

Storm the Norm - Untold Stories of 20 Brands That Did It Best

by Anisha Motwani

Your Price: $37.50
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Product ID:34082

Language

English

Publisher

Rupa

ISBN

9788129137029 - Year: 2016 - Pages: 284

Binding

Hardcover

Anisha Motwani
Shipping Note: This item usually arrives at your doorstep in 10-15 days

Author: Anisha Motwani
Publisher: Rupa
Year: 2016
Language: English
Pages: 284
ISBN/UPC (if available): 9788129137029

Description

Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy.

This book features twenty such stories from an exciting mix of categories—telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.

If you have been waiting for an opportunity to become the next big game changer in your industry, Storm the Norm will show you how to turn the project you are driving right now into the greatest success of your career. This book proves beyond any doubt that industry storms aren't purely accidental; they can be made to happen by design—and, perhaps, at will.

Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package-of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.

Right now is the right time. If you decide to wait for the best time ever, you'll most certainly keep waiting forever. So, whether you are a student or marketing executive or CM0 or CEO, go right ahead and STORM THE NORM.


COMMENTS:

'Carry it, read it, annotate it. This book will be the norm!'
== D. Shivakumar, Chairman and CEO, PepsiCo India Holdings Pvt. Ltd

‘An invaluable read for anyone who has anything to do with business, branding, marketing, advertising or media.'
== Sam Balsara, Chairman, Madison World

'Carry this book in your bag… Each story has insights you won't find anywhere else.’
== Ajay Bijli, Chairman and Managing Director, PVR Ltd

‘Anisha's book compiles brands that are examples of true excellence. She helps you understand and learn "how they did it".'
== Anaijit Singh, Founder and Chairman, Max India Group

'Twenty successful brands that show us the value and power of innovative brands in India. [A] timely and worthwhile book.'
== Dipak C. Jain, Director, Sasin Graduate Institute of Business Administration of Chulalongkorn University in Bangkok, Thailand


PRAISE FOR THE BOOK:

`Disrupting what you do today will be a key capability to win tomorrow. Anisha Motwani has put together a lovely collection of brand stories that 'storm the norm'. The future will belong to leaders and marketers who have the benefit of the experience, wisdom and pointers from this wonderful book. Carry it, read it, annotate it. This book will be the norm!'
== D. Shivakumar, Chairman and CEO, PepsiCo India Holdings Pvt. Ltd

`Brands are the most valued and prized possessions in today's world. Creation of brands is both an art and a science; and a treatise like this that analyses how successful brands have been built in India—seen through the lens of an experienced and successful marketer like Anisha Motwani—is an invaluable read for anyone who has anything to do with business, branding, marketing, advertising or media.'
== Sam Balsara, Chairman, Madison World

`Carry this book in your bag and refer to it often if you are looking at storming the norms in your industry. Each story has insights you won't find anywhere else.
== Ajay Bijli, Chairman and Managing Director, PVR Ltd

`In today's world everyone seems to be "over-promising and under-delivering". Lofty claims, promotions and advertising often mislead people. Anisha's book compiles brands that are examples of true excellence. She helps you understand and lean "how they did it".'
== Analjit Singh, Founder and Chairman, Max India Group

`Developing a successful brand is a challenging but significant process. Anisha Motwani has researched and presented twenty successful brands that show us the value and power of innovative brands in India. As a professor of marketing, I know how important such a work can be for the business world. We can all learn from this timely and worthwhile book.'
== Professor Dipak C. Jain, Director, Sasin Graduate Institute of Business Administration of Chulalongkorn University, Bangkok, Thailand

Contents

Contents

Foreword
Introduction

ENTREPRENEUR
PVR: The multiplex revolution
MakeMyTrip: A journey of countless miles and beyond
The Mirchi story: 'It's hot!'
`Real' success

CHALLENGER
Tata Tea: The journey of a billion cups
Sprite: What India's best marketers do differently
Axis Bank: How a challenger brand became the most trusted private sector bank brand
The cheetah-inspired XUV500 prowls the global automotive arena
Kurkure: An 'item number in the mouth' that keeps family fun times rolling
The wind beneath the wings: Honda's dream run in India
Sensodyne: Changing the oral-care landscape in India
The Idea story
Ford EcoSport: The making of a success story
Fiama Di Wills: Challenger to game changer

LEGACY
Cadbury: How a foreign chocolate won Indian hearts
Kissan: Going beyond food
MTR: The story of a legendary brand
Raymond: The story of a complete brand
Saffola: The braveheart brand
The Times of India: Changing India, changing 'Times'

Afterword
Acknowledgements

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