Author: K M ShrivastavaPublisher: Publication DivisionYear: 2005Language: EnglishPages: 305ISBN/UPC (if available): 8123012357
This is a comprehensive book on the subject. It relates ethical thought from Veda to Gandhi to modern day media. Emphasizing that the current standard is self-regulation, it deals with not only ethics of print journalism and broadcast media but also of the Internet, public relations and advertising.It also throws light on the institutional mechanisms such as the press or media councils and Ombudsman. Professionals, policymakers, students and the users of media will find this volume interesting as well as usefulThis is perhaps the first Indian book dealing exclusively with media ethics. Attempt is being made here to look at this branch of applied ethics in a more comprehensive manner as the book does not restrict itself to news reporting but also covers public relations and advertising. Effort has also been made to apply Indian context wherever possible. When Western scholars talk about ethics they begin with Socrates, Plato and Aristotle. Indians can easily go back to the Vedas. Those were the times when mass media did not exist in the present form. In the modern times one can look up to Vivekananda and Gandhi. Even during Gandhi's time media development was limited to print media and radio. However when we look at his thoughts on media ethics we find the maladies that he had mentioned have only worsened with the rapid development of the media and sophistication of media manipulation by advertisers and public relations professionals for the vested interests that employ them.
Contents1. The Concept of Ethics 2. Freedom and Responsibility 3. Councils and Ombudsmen 4. Codes and Canons of Journalism 5. Indian Press Council and Codes 6. Broadcasting 7. Internet 8. Public Relations 9. Advertising Further Readings Postscript