Shopping Bag

0 item(s) in cart/ total: $0    view cart
Realizing Brand India - The Changing Face of Contemporary India
Realizing Brand India - The Changing Face of Contemporary India

Realizing Brand India - The Changing Face of Contemporary India

by Sharif D Rangnekar

Your Price: $31.25
In Stock.

Product ID:14894

Language

English

Publisher

Rupa

ISBN

8129106108 - Year: 2005 - Pages: 188

Binding

Hardcover

Sharif D Rangnekar

Author: Sharif D Rangnekar
Editor(s): Sharif D Rangnekar
Publisher: Rupa
Year: 2005
Language: English
Pages: 188
ISBN/UPC (if available): 8129106108

Description

There are all kinds of punctuations in India, but never a full stop. It is a constant evolution of a nation that lives with poverty, austerity and prosperity-the latter being the new paradigm in contemporary India.

India is no more just a nation of snake charmers, the Taj Mahal, poverty, a bureaucracy that dwarfs the population of many nations, and a history that lives on into the present. Never has India attracted as much global focus as it has over the past couple of years. It is not just of story of being a flavour, but also one of a marked perception change that is being recognized in quarters within and outside the country.

This anthology captures the drivers that redefine the country and its people, while creating a new space of relevance in the world, making its people proud of being part of a revved up nation. Realizing Brand India-The Changing Face of Contemporary India gets into the story that involves not merely successes in the global sphere but also the relevance of growing, proud urban middle class that at the same time contrasts with the struggling poor.

With over ten national and international writers, (mainly from the media) the book is uniquely crisp and dynamic in defining India today.

Contents

ACKNOWLEDGEMENTS

NOTE FROM THE EDITOR

FOREWORD BY KIRAN KARNIK

INTRODUCTION

THE BEGINNING OF THE ARRIVAL
Roopa Purushothanam

DRIVING A PERCEPTION CHANGE

The IT Sector

Enabling The World

Indian Industry

From Liberalization to Globalization

Trade

The Significance of Cancun

The Economy

Reforms, Getting It Politically Correct Abheek Barman

INDIA IN PRINT

Reading The Large Print

Third Party Endorsement-Kohzem Merchant

LITTLE INDIAS

India Abroad

Crossing the Great Wall

Singapore, not Just a Little India

A Bite Into The Big Apple

The Indian Raj

MANY INDIAS

The Contrasts

The Creative Indian

Consuming The Retail Boom

A Perspective To The Trendy Urban Indian

Life in the New Urban Middle

The Electorate And Electoral Wisdom

Waiting For The Sun To Shine


INDIA IN THE ARRIVAL LOUNGE
About the Contributors

Related Items

Recently Viewed Items