Author: Sharif D RangnekarEditor(s): Sharif D RangnekarPublisher: RupaYear: 2005Language: EnglishPages: 188ISBN/UPC (if available): 8129106108
There are all kinds of punctuations in India, but never a full stop. It is a constant evolution of a nation that lives with poverty, austerity and prosperity-the latter being the new paradigm in contemporary India.India is no more just a nation of snake charmers, the Taj Mahal, poverty, a bureaucracy that dwarfs the population of many nations, and a history that lives on into the present. Never has India attracted as much global focus as it has over the past couple of years. It is not just of story of being a flavour, but also one of a marked perception change that is being recognized in quarters within and outside the country.This anthology captures the drivers that redefine the country and its people, while creating a new space of relevance in the world, making its people proud of being part of a revved up nation. Realizing Brand India-The Changing Face of Contemporary India gets into the story that involves not merely successes in the global sphere but also the relevance of growing, proud urban middle class that at the same time contrasts with the struggling poor.With over ten national and international writers, (mainly from the media) the book is uniquely crisp and dynamic in defining India today.
ACKNOWLEDGEMENTSNOTE FROM THE EDITORFOREWORD BY KIRAN KARNIKINTRODUCTIONTHE BEGINNING OF THE ARRIVALRoopa PurushothanamDRIVING A PERCEPTION CHANGEThe IT SectorEnabling The WorldIndian IndustryFrom Liberalization to GlobalizationTradeThe Significance of CancunThe EconomyReforms, Getting It Politically Correct Abheek BarmanINDIA IN PRINTReading The Large PrintThird Party Endorsement-Kohzem MerchantLITTLE INDIASIndia AbroadCrossing the Great WallSingapore, not Just a Little IndiaA Bite Into The Big AppleThe Indian RajMANY INDIASThe ContrastsThe Creative IndianConsuming The Retail BoomA Perspective To The Trendy Urban IndianLife in the New Urban MiddleThe Electorate And Electoral Wisdom Waiting For The Sun To ShineINDIA IN THE ARRIVAL LOUNGEAbout the Contributors