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Author: Shlomo Maital
D V R Seshadri/
Publisher: Sage Publications
ISBN/UPC (if available): 9789386062369
In today’s global village, every manager is a global manager. Even if your business is putatively 'local', with no sales abroad, you still probably face competitors in other countries.
Smartonomics provides global managers with a simple, powerful set of macroeconomic tools, many of which have been until now rather opaque for non-economists, that empower them to think independently, swim against the tide (when warranted), and at times enter markets when everyone else is abandoning them. It will provide managers a holistic picture of the global marketplace and the systemic risks it conceals.
Throughout this book, readers will find numerous case studies, illustrating how smart managers transform risk into opportunity, as well as numerous action learning exercises, to help readers test whether they understand the eight tools well enough to employ them and through them achieve important insights.
Smartonomics prepares a manager who wants to succeed in this globalized world. It is a must-read book.
== N R Narayana Murthy, Founder, Infosys Limited
Economics isn't everyone's cup of tea. But Smartonomics should certainly be. This book is a must read to understand how organizations can navigate their way in the uncertain times that we are all besieged by.
== Rajiv Gupta, VP, Marketing & Strategy, Honda Cars India, Alumnus, Harvard Business School
List of tables
List of figures
List of boxes
1. A Country Is a Business
2. Ants and Grasshoppers: Analyzing National Saving
3. ‘Flation: It’s Like Cholesterol (Good and Bad)
4. Money: What It Is, What It Does
5. Booms and Busts: What Comes Next?
6. Torrents of Capital
7. The Gap
8. Mining for Opportunities
About The Authors