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The TOI Story  -  How a Newspaper Changed the Rules of the Game
The TOI Story - How a Newspaper Changed the Rules of the Game

The TOI Story - How a Newspaper Changed the Rules of the Game

by Sangita P. Menon Malhan

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Product ID:32950

Language

English

Publisher

HarperCollins

ISBN

9789350296639 - Year: 2013 - Pages: 261

Binding

Paperback

Sangita P. Menon Malhan
Shipping Note: This item usually arrives at your doorstep in 10-15 days

Author: Sangita P. Menon Malhan
Publisher: HarperCollins
Year: 2013
Language: English
Pages: 261
ISBN/UPC (if available): 9789350296639

Description

The Times Group transformed the mediascape in the 1980s and '90s.

The TOI Story is about the Times of India Group, its journey during the early 1980s and ’90s. During this decade, it reinvented itself from a staid, conservative, low-profit group running multiple publications and journals, to a market-focused, lean, innovative and profitable group, driven by only a handful of brands.

While the driving initiatives sparked numerous controversies within and outside the group, eventually the Times Group helped redefine the media space in the country, expand readership, transform content and advertising. It persuaded publishers to see newspapers as a profitable business rather than a lever for political influence.

At the centre of this transformation was Samir Jain, the youthful, maverick, visionary, reclusive owner of the group, blending spiritual values in his personal life with audacious commercial ambitions and courage and an uncanny sense of how the world around him was changing.

Contents

Contents

Prologue

1. The Grand Dame of Bori Bunder

2. VC with a Third Eye on the Fourth Estate

3. Building Blocks of the New Regime

4. Stop Press! Reflong!

5. The Price Matrix

6. Lights! Camera! Action!

7. The Pink Panther

8. Delhi…Now

Epilogue

Notes
Acknowledgements

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